The program is in Reader mode and needs to be activated. Go to Help > Activate and enter your FD10 / 9 Customer Number (note that it cannot be a Trial number, which starts with XFDT / 9FDT). Click Activate and once the activation is complete, all program functions will be enabled.
See also: After I enter my Final Draft 10 / 9 Customer Number and click Activate, I get a message saying the number is invalid.
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